Pura Coco was born out of necessity. Years ago, we began experimenting with the cold brew concept only to quickly realize the traditional method of steeping coffee in cold water resulted in a beverage that left sweetness to be desired. After unsuccessfully attempting to dissolve cane sugar, agave, and honey in the cold brew, we thought, "What if we steep coffee in coconut water instead of just plain water?" Eureka! The natural coconut sugars served perfectly to balance the coffee flavor with a bit of sweetness and enhanced depth of flavor and texture, resulting in the best cold brew coffee on the planet.
The search for premium coconut water led us to questionable sources that raised concerns about underlying labor practices, quality control standards, distance of transport to the USA, and production processes. After evaluating available options, we concluded that we would have to source the coconut water ourselves. We began by identifying locations that were close to the USA and had the best growing conditions for our ingredients. Hello, Costa Rica! Often referred to as “the garden of the Americas”, Costa Rica’s climate, geography, and geology blend to produce rich volcanic soil and just the right amount of rainfall and sunshine for a powerful, fertile base for our coconut farms.
Pura Coco is produced in the most environmentally sustainable way possible. We are proud that our production facility in Costa Rica is powered by 100% renewable energy. Additionally, instead of shipping our coconut water from Asia like the vast majority of the competition, we take a short boat ride from Costa Rica to the USA, thus minimizing our carbon footprint.
We have a careful and mindful hand on every step of our process. We work closely with the communities that support us to create a transparent and fair supply chain, so everyone benefits—from the farmers to the retailers and everyone in between. Pura Coco supports the Jaguar Rescue Center in Costa Rica. The JRC organization rehabilitates injured, sick and orphaned animals and releases those who are restored to good health back to their natural habitat. This partnership is why our favorite animal – the sloth – is prominently featured on our cap.
At Pura Coco we love our customers, and we want to make sure they love themselves too. Our goal is to create the best tasting and most nutritious beverages available, so you can be the healthiest and happiest you. We prioritize transparency, quality, community support, and environmental sustainability to keep you and the planet looking and feeling great.
Pura Coco is committed to creating unique beverages made from nutritious, fairly-traded ingredients found in nature. The production and distribution of our beverages creates significant economic benefits to communities generating the resources while concurrently providing a sustainable operating profit for the company.